When Should You Invest in the Smartphone Replacing the Credit Card? © 2011 Tina Whitfield

In this post we provide several recommendations to enable the opportunity available from the action of combining NFC intelligence with that of smartphone LBS sales apps. We provide historical context, analysis of present challenges, and our recommendations.


Does mobile need an enterprise app store? © 2009 Tina Whitfield

Are marketers including enterprise mobile applications in their media planning? Are deals to be done with big companies that have big B2B brands and their own micro -ecosystem? If you haven’t thought enterprise yet, it’s time to do so!