Developer Program Marketing Project – The Discovery Strategy © 2013 Tina Whitfield

A few years ago, a client asked me to deliver a marketing strategy to entice developers to join their stalled developer program. The client spent several years frustrated over the lack of traction with developers. They had a terrific SDK, top technical support, and an executive team that regularly spoke on the developer circuit. Yet, their marketing support – funds and ideas – were weak.


Extending Rutberg’s Analysis with Operational Perspective on Mobile Advertising, Cloud Services, and Mobile Wallets © 2010 Tina Whitfield

The Rutberg July Industry Newsletter covered the mobile advertising market, cloud services across both consumer and enterprise markets, and a cross-carrier payments initiative by AT&T, Verizon Wireless, and T-Mobile USA. As usual, the Rutberg team provided solid analysis of current events and their financial implications [if you would like Rutberg’s indepth financial analysis, please visit…

Can iPhone apps lift your brand value through association? © 2010 Tina Whitfield

Brands can get a generous lift when affiliated with high quality products such as the iPhone. But what about the applications in the App Store? Let’s look at why Apple should build a sustainable eco-system for technology-based mobile applications, which is the key to product quality and research into the potential of mobile applications that brand marketers can harness.