A few years ago, a client asked me to deliver a marketing strategy to entice developers to join their stalled developer program. The client spent several years frustrated over the lack of traction with developers. They had a terrific SDK, top technical support, and an executive team that regularly spoke on the developer circuit. Yet, their marketing support – funds and ideas – were weak.
The Rutberg July Industry Newsletter covered the mobile advertising market, cloud services across both consumer and enterprise markets, and a cross-carrier payments initiative by AT&T, Verizon Wireless, and T-Mobile USA. As usual, the Rutberg team provided solid analysis of current events and their financial implications [if you would like Rutberg’s indepth financial analysis, please visit…
Brands can get a generous lift when affiliated with high quality products such as the iPhone. But what about the applications in the App Store? Let’s look at why Apple should build a sustainable eco-system for technology-based mobile applications, which is the key to product quality and research into the potential of mobile applications that brand marketers can harness.
Are marketers including enterprise mobile applications in their media planning? Are deals to be done with big companies that have big B2B brands and their own micro -ecosystem? If you haven’t thought enterprise yet, it’s time to do so!